1. Paint the loss of a red state Senate seat as a continuation of the problems that fueled President Obama’s candidacy to begin with. “The painstaking campaign for change over two years in 2007 and 2008 has become a painstaking effort in the White House too.”

2. But you might say, the Democrats control the White House AND Congress, so how can this be a continuation of the same frustrations with the new administration and Congress holding all the cards? They have an answer for this too: “It’s not as if having 60 votes in the Senate has made life a walk in the park.”

3. When all else fails, blame capitalism. Whose side are you on? Greedy bankers? Corrupt oil companies? Inhumane insurance companies? Or, do you stand with us (Democrats) on the people’s side? Castigate profit generators, job generators while simultaneously touting that the bottom line is jobs, jobs, jobs.

This worked for the administration for a good part of 2009. Take the stimulus as an example. After all, the Democrats still have not been held accountable for spending nearly $800 billion on a program that failed to stimulate anything but the expansion of government. This strategy of distraction has worked so far for Democrats, so why fix something that isn’t broken?

This strategy is so shallow that were it not so arrogant and offensive, it would be laughable. It implies that the American people are uninformed and obtuse — that despite continuing job losses, a constantly ballooning deficit and continuing government intervention in the private sector, Americans’ desire for ‘change’ from the previous administration is going to perpetually buy this White House time to push forward their agenda — at whatever the cost.

It’s difficult to miss the irony here that the very same Democrats that painted former President Bush and his administration as out of touch with the American people, simply cannot understand that the debate taking place in the public arena for the last year, arguably since the passage of the stimulus and the onset of the tea party movement, cannot be won by simply switching up their PR strategy.